OWAY: The Organic Way

OWAY: The Organic Way

I attended the OWAY hair care launch a couple of weeks ago and was lucky enough to receive some products to try.

OWAY is now available in South Africa and I am so excited that the world is moving more and more towards organic and sustainable products. We are finally doing the same locally! There are so many new beauty products launching in this space. I feel like brands are realising that consumers are conscientious about what they put into their bodies and on their skins. We are part of the generation that want to make a difference and we want to try to everything we can to save the earth.

The hair and scalp health treatments from OWAY was founded on ethical principles and holistically sustainable. The ingredients organic, natural, harvested in ways that use absolutely no chemicals and focuses on a harmonic relationship between people, plants and animals. I also love that they take this to the packaging too. The shampoo and conditioner we got are in glass bottles, which is not only sustainable, but it also gives the products a premium look and feel.

I like to change up my shampoos every couple of days as my hair is finicky. I have been using the OWAY shampoo once a week since the launch event and it leaves my hair smelling heavenly, silky soft and looking great. We’ll have to wait and see what the long term results will be, but I’m feeling positive about it.


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