My internal struggle with self-promotion


My internal struggle with self-promotion

I’m not part of the generation that grew up with social media. I already had my first job after varsity when Facebook made its appearance and with it the age of self-promotion.

I still remember signing up and thinking how silly it was, but was soon addicted, along with the rest of the world. The struggle was real to see “what people were thinking” or “up to” and to peak at your crush’s latest uploads from a digital camera. Who would have guessed that social media would one day be a big part of my job? And who would have thought that self-promotion would be such a huge thing?

Since 2007 many other social media platforms emerged and with it the rise of the social media influencer. I love a good influencer and when campaigns are done well, I’m always so proud of whoever is behind it. But here’s where things get a bit uncomfortable for me.

I grew up in a household where we didn’t ever really rave to the outside world about our accomplishments or our future plans. We kept that in the family, and sometimes even to ourselves until we actually went out there and did it. Even then we wouldn’t shout it from the rooftop to get outside validation and maybe that’s why I find self-promotion on social media so difficult.

I know it’s what people do these days to get the word out about themselves and create awareness of various things or just about bragging to get likes and comments. It’s happening more and more and I have no issue with people who do this, more power to them! I wish I didn’t feel uncomfortable doing it.

I just hate talking about myself and telling people about what I’ve done and where I’m heading, I’d rather just get on with it and let the work speak for itself. Sadly, this is not how it works these days. This year I am making more of an effort to talk about myself. We’ll see how that goes.


Then there’s the uncomfortable thing of posting pictures of myself. There’s hardly ever one I like, to be honest, and I cringe posting them. Surely, I am not the only one who feels this way? Many of you will think I’m being stupid, but it’s just another skill that I need to master, I guess.

My strategy regarding pictures for this year is to book branding sessions with Shoot the Moon to do amazing shoots so that I always have a great one on hand. Guys, if you don’t know the lady behind Shoot the Moon, you need to get with it. She’s a great photographer who makes every woman feel empowered in her own skin, no matter what your goals are. I’m lucky that I’ve know her my entire adult life, and she’s boosted me more than a few times when I needed it. Below is a picture she took of me as part of an empowerment shoot.


Here’s to getting more comfortable with self-promotion this year and not to cringe when I post about some great work I’ve done or accomplishments.

  • Avatar
    Posted at 06:25h, 01 February Reply

    I totally understand what you talking about, I enjoy a good pic here or there but I struggle taking selfies just cause the lighting is good. I struggle with updating people with what I am doing however its something I am learning to do and even love its part of the process of being a blogger.

    • Anne Dolinschek
      Anne Dolinschek
      Posted at 08:12h, 01 February Reply

      Here’s to both of us getting better and more comfortable.

  • Avatar
    Bob Perfect
    Posted at 14:17h, 07 February Reply

    Hey Anne,

    I know this may sound weird from someone who self-promotes a lot, but SAME. I feel hella uncomfortable doing it, but I know that if I don’t, nobody else will and I’ll wallow in obscurity. I find my discomfort comes from insecurity though. That people won’t like me for it or worse, that they won’t like the work that I’ve been begging them to give their time. But we are in age where if you don’t make noise, you won’t be heard.

    • Anne Dolinschek
      Anne Dolinschek
      Posted at 15:50h, 07 February Reply

      Hi Bob, yeah, you get me! That’s exactly how I feel – I am scared that people won’t like my work and then be a joke. Worst fear ever!! But you’re also right, if we don’t make noise, no-one will even know us.

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