Safilo launches latest ranges of sunglasses • Breadsticks & Blush
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Safilo launches latest ranges of sunglasses

Safilo Elie Saab launch

Safilo launches latest ranges of sunglasses

Last week we attended the launch of the season’s Safilo sunglasses. You might not recognise the name, but you definitely know the brands they own: Dior, Fendi, Elie Saab, Givenchy and Marc Jacobs.

The season’s latest ranges were revealed to us at the beautiful Palazzo Hotel. Although the hotel is situated in the heart of Johannesburg, its lush green gardens transport you far away from the hustle and bustle of the busy city. I can only imagine sipping a cup of tea and reading my book in the tranquil surroundings on a Saturday morning. That would be the perfect way to unwind from the week stress and recharge for another busy week lying ahead. It was also the perfect setting for the Safilo launch on a breezy summer’s evening.

Palazzo Hotel

Palazzo Hotel

Palazzo Hotel

The launch

We were introduced to the new Safilo ranges with champers in hand. The stars of the evening were however the Elie Saab and Dior sunglasses. Although you are able to purchase Elie Saab clothing in South Africa, you were never before able to buy their sunglasses. Until now. We are excited that the brand is entering the local market and are sure that it’ll be a big success.

Dior sunglasses on the other hand were available in the country up until three years ago. They retracted from our market at the time, but is back now! Can we get a champagne glass clink for that?!

These sunglasses are absolutely dreamy. What girl wouldn’t want a couple of these in her possession?

Sunglasses at Safilo launch

I am a sunglass lover and have about 8 – 10 pairs that I try to rotate. I will admit that I get attached to some and keep wearing them for a long time. My favourite shape is the cat eye, and I am happy to see that they’re back in fashion again. Not that I ever go by what’s in, I just wear what I feel comfortable in. I think that’s a good rule of thumb for most things – clothes, hairstyles and shoes, sunglasses.

Safilo retailers and prices

You can find the ranges at the below retailers. Just in time for long, lazy summer days.

  • Luminance Hyde Park & Sandton
  • The Eyemakers in Bryanston & Morningside
  • Eyecandy in Hyde Park
  • Inter Optika in Mall of Africa
  • Lumina Eyecare in Sandton City
  • Bryanston Optomestrist
  • Catheryne Gaelya Fashion


Sunglasses at Safilo launch

In case you were wondering how much these will set you back, below are the recommended retail prices:

  • Elie Saab:             R 9 660 – R 17 710
  • Dior Woman:     R 4 000 – R 9 000, there are a few over R 10 000.
  • Dior Man:            R 3 800 – R 8 500
  • Fendi:                   R 3 200 – R 7 500
  • Givenchy:            R 3 300 – R 6 200
  • Marc Jacobs:      R 2 000 – R 4 000

The event was attended by local celebrities and influencers, who all had a great time.

Penny Lebyane at Safilo launch

Craig Jacobs at Safilo launch

Catering at Safilo launch

Kevin and Anne at Safilo launch

Jenna Dover

Sashi Naidoo

Anne Dolinschek
Anne Doli
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